Financial Assignment 代寫:陽光山葡萄經營管理分析

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  • Financial Assignment 代寫:陽光山葡萄經營管理分析

    介紹
     
    目前,公司希望能夠詳細了解運營情況,以確保相關方的戰略變革能夠受益匪淺。相關財務指標包括成本、管理費用、毛利率和凈利潤率以及庫存與銷售額之比,將反映在下表中。
     
     
     
    業務指標說明
     
    成本
     
    成本
     
    種植水果26.46萬
     
    帶水果800元
     
    釀酒成本26.1萬
     
    橡木折舊77313
     
    裝瓶和包裝635062
     
    小計1238775
     
     
     
    成本支出包括生產過程中的投資,如種植水果成本、水果采購成本、釀酒成本、橡木折舊和裝瓶包裝費用。在實踐中,操作過程將是一個復雜而重要的階段。通過向供應商采購原材料,轉移實物,利用精心設計的包裝,可以幫助公司確保這些成品滿足目標客戶的期望(Mollenkopf,Frankel&Russo,2011)。上表清楚地表明,公司在裝瓶包裝過程中投入了大量資金。今天的市場充滿了競爭,公司努力使差異化,讓客戶能夠得到更大的價值,使他們受到深刻的影響。裝瓶包裝實際上可以看作是一種策略,以確保經營業績能夠有效地支持后續的營銷過程,增加銷售收入。然而,瓶子和包裝仍然可以看作是一個產品的外觀,讓人們決定它是否會吸引他們。賣家不能忽視,部分客戶將以視覺為導向,他們更愿意擁有那些包裝良好的產品,讓他們感到更快樂。根據數據,這只是一個假設,決策者必須更多地了解其目標市場,以了解當前的投資配置是否有意義。
     
     
     
    總和
     
    綜上所述,目前陽光山葡萄酒的經營既有優勢也有劣勢。
     
     
     
    內部領導以市場為導向,了解精心設計的裝瓶和包裝可以在從事吸引客戶的業務時增加價值。在以下步驟中,可以使用包裝來進行差異化,以發掘更多的客戶。
     
     
     
    營銷和管理的間接費用將有助于通過更多地了解目標市場來提高運營效率。
     
     
     
    即使面臨批發商的挑戰,21%的毛利率也能確保公司的競爭力。公司可以利用更多的促銷活動來維護和發展客戶。
     
     
     
    最嚴重的問題是庫存低,這也可能顯示出相對較差的規劃能力。也就是說,公司可以利用增加的部分收入來擴大生產,以保證提供足夠的葡萄酒來滿足市場需求。不過,在如何改善規劃功能方面,仍需投入部分投資。
     
     
     
    需要通過各級人員不斷努力,確保實現更好的運營,以促進未來的業務。

    Introduction
    Currently, the company hopes to detailedly understand operations for the purpose of ensuring strategic changes to be made for involved parties can be benefited greatly. Relevant financial indicators cover costs, overheads, gross & net margins and stocks-to-sales will be reflected within the following tables.
     
    Commentaries on Operations Indicators
    Costs
    Costs
    Grown Fruit Cost 264,600
    Brought Fruit Cost 800
    Winemaking Cost 261,000
    Oak Depreciation 77,313
    Bottling & Packaging 635,062
    Sub Total 1,238,775
     
    The expenditure of costs has covered investments during the production process such as grown fruit cost, fruit purchase cost, winemaking cost, oak depreciation and expense for bottling & packaging. In practice, operational process will be a complex and important stage. It can help the company to ensure those finished goods will meet expectations of target customers through purchasing raw materials from suppliers to transfer real goods and making use of well-designed packaging (Mollenkopf, Frankel & Russo, 2011). The above table has clearly indicated that the company has input a huge amount of capitals during the bottling & packaging process. Today’s market has fulfilled with competition that companies strive to make differentiations to let customers can be offered greater value so that they will be affected deeply. Bottling & packaging actually can be regarded as a tactic to ensure the operational performance can effectively support the following marketing process to increase the sales income. However, bottle & packaging still can be regarded as the outside appearance of a product to let people determine whether it will attract them or not. Sellers cannot ignore that parts of customers will be visual-oriented and they prefer to possess those which have been packaged well to let them feel happier. It is just an assumption according to the data, and it is important for decision makers to understand more from its target markets to understand whether the current investment allocation will be meaningful or not. 
     
    Overall summation
    In conclusion, the current operations of Sunshine On The Hill Wines have both strengths and weaknesses.
     
    Internal leaders are quite market oriented to understand well-designed bottling & packaging can add value when engaging in operations for the purpose of attracting customers. In the following steps, packaging can be used to make differentiations to explore more customers. 
     
    Overheads on marketing and admin will help to improve operational effectiveness through understanding more about target markets. 
     
    The gross margin of 21% can ensure the company will be competitive even if facing challenges from wholesalers. The company can use more promotions to maintain and develop customers. 
     
    The most serious problem is the low inventory which may also reveal a relatively poor planning ability. In other words, the company can use parts of increased income to expand production to guarantee sufficient provision of its wines will be offered to meet demands in the market. Still, parts of investments need to be input in how to improve the planning function. 
     
    Ongoing efforts need to be made through people at all levels to ensure a better operations to be attained to boost the future business. 

    Financial Assignment 代寫:陽光山葡萄經營管理分析

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