Marketing Assignment 代寫:旅行套餐營銷小冊子

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  • 隨著社會的快速發展和全球經濟的增長,人們的生活質量有了很大的提高。除了工作之外,一個美妙的旅行計劃吸引了人們,因為它可以被視為放松和享受特殊體驗的最佳方法之一。很多人會通過互聯網進行搜索,預訂旅游套餐。有許多在線旅行社可以在世界各地提供不同種類的旅行套餐,以滿足終端客戶的不同需求(Litvin,Goldsmith&Pan,2008)。Horner和Swarbrooke(2012)指出,旅游機構應始終遵守道德規范,以確保游客能夠盡情享受并獲得難忘的回憶。本文通過對一本包裝假日小冊子的考察,著重從合同法和消費者法的角度出發。本文的分析對現代社會保護顧客利益,提高旅游管理水平具有重要意義。
     
    《澳大利亞消費者法》第18條規定,除提供產品或服務外,必須禁止任何誤導或欺騙行為,但在互動過程中禁止其他廣泛行為(澳大利亞消費者法,2010年)。如果發生這種情況,必須及時執行強制執行和補救措施,以彌補那些遭受這種情況的人。
     
    根據小冊子中所描述的,它已適當地向那些更愿意使用其服務來旅行的人表明了它的誠意。換言之,飛行中心并沒有宣布他們可以比競爭對手有更好的能力,而在線代理公司只是專注于它能做些什么來確保達到最大的客戶滿意度。雖然利潤是運營過程中的一個重要考慮因素,但在經營理念中最重要的是要素質量。網站設計、顏色設置、瀏覽速度或在線功能都反映了飛行中心如何努力讓人們感覺新鮮,讓他們易于使用。這本小冊子雖然很小,但它能幫助我們體現代理商在營銷過程中是如何注意細節的。

    Marketing Assignment 代寫:旅行套餐營銷小冊子

    With the rapid social development and the global economic growth, people’s living qualities have been improved greatly. Aside from working, a plan for a wonderful travel has attracted people since it can be regarded as one of the most excellent method to relax and enjoy the special experience. Many people will do searches through the Internet to book the tourism package. There are many online travel agencies can offer different kinds of travel packages throughout the world to satisfy diverse needs of end customers (Litvin, Goldsmith & Pan, 2008). Horner and Swarbrooke (2012) indicated that tourism agencies should always be ethical to ensure visitors can enjoy themselves and obtain unforgettable memories. This essay focuses on the viewpoint of contract laws and consumer laws through reviewing a package holiday brochure. The analysis has the meaning to protect benefits of customers and to improve the tourism management in the modern society. 
    ection 18 within ACL states that it must prohibit any misleading or deceptive behaviors except for the provision of products or services, but other broad conducts during interactions (Australian Consumer Law, 2010). If such kind of situation will happen, enforcement and remedies must be executed timely to make up for those who have been suffered from the incidence. 
    According to what have been described within the brochure, it has appropriately shown its sincerity to people who prefer to use its services for the travel purpose. In other words, Flight Center has not announced that they can have better abilities than competitors and the online agency has just focused on what it can do to ensure maximum customer satisfaction will be reached. Although profit is an important consideration during the operational process, the most important within the business philosophy is the element quality. The website design, the color setting, the browse speed or online functions have reflected how Flight Center has made efforts to let people feel freshness and let them easy to use. This brochure is a small piece, but it can help to embody how the agency has paid attention to details during the marketing process. 

    Marketing Assignment 代寫:旅行套餐營銷小冊子
     

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