A business plan is a sales and marketing document!
Most likely, you need money to get the business launched or expand an existing business. And that business plan is the tool you need to do it.
If the business plan is geared towards investors or banks for capital, one of the main “benefits” of your business is their ability to:
- Get their money back (return OF their money)
- Give an acceptable rate of return ON their money
For investors and banks, they want to make sure there is enough cash flow left after expenses in order pay dividends to investors, or pay the bank loan. And, that should leave some money for you so it is all worth your time.
Talk about your team! Banks and investors want to see that you have a team that can execute the business plan properly and competently.
Another key feature of a business plan is the strength, weaknesses, opportunities, and threats matrix. This SWOT analysis shows the internal and external pros and cons to your business. Connect Copywriting specializes in writing a realistic SWOT analysis and combining that with the rest of the plan.