澳洲Business代寫:新加坡航空公司企業外部環境研

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  • 澳洲Business代寫:新加坡航空公司企業外部環境研究

    由于航空業的競爭激烈,本報告選擇航空業作為研究對象,對航空業的經營戰略和競爭環境進行研究。本文運用波特五力模型對企業外部環境進行研究,得出戰略管理的概念。此外,本報告選取亞洲航空公司和新加坡航空公司作為樣本進行進一步研究,因為這兩家公司的地理位置相近,但使用的策略不同。本報告分析了兩家公司的資源和能力,以比較和分析它們所采用的戰略,即亞洲航空公司是一家低成本航空公司,而新加坡航空公司是世界一流的服務公司。
     
    本報告首先介紹了航空業的背景和兩家公司的概況。其次,本文分析了外部環境和企業層面。最后,報告分析了兩家公司的戰略選擇,得出資源、能力和戰略之間的聯系。
     
    亞洲航空是一家提供航空運輸服務的航空公司。亞洲航空成立于1993年,1996年開始運營。公司總部設在馬來西亞。它是亞洲領先的低票價航空公司,亞洲航空是亞洲低成本飛行的先驅(Thomas,G.,2009)。亞洲航空擁有國內航線61多條,國際航線108多條,每天飛行400多架次。亞洲航空是世界上最大的低票價、無附加費航空公司。
     
    新加坡航空公司是世界一流的航空公司之一,因為其高標準的服務。它自1947年以來已有60多年的歷史。目前已有150多架最新的先進飛機飛往五大洲90多個目的地。它贏得了許多國際組織的獎項,這意味著它的服務質量得到了認可。作為全球領先的航空公司之一,人們認為新加坡航空公司是一家非常安全舒適的航空公司(Wirtz,J.,&Johnston,R.,2003)。
    澳洲Business代寫:新加坡航空公司企業外部環境研究

    Due to the intensity of competition in the airline industry, this report selected this industry to study the business strategy and competition environment. This report studied the external environment to get the concepts of strategy management by using the tools of porter’s 5 force model. Additionally, this report selected Air Asia and Singapore airlines as samples to do further study as these two companies are located in close location but using different strategies. This report analyses the resources and capability of both companies to compare and analyse the strategy they are using, i.e. Air Asia is a low cost airline while Singapore airline is with top service in the world. 
    This report firstly introduced the airline industry background and both company’s overview. Secondly this report analyses the external environment and firm level. Finally, the report analysed the strategic choice of both selected companies to get the conclusion that the linkage between resources, capability and strategy.
    Air Asia is an airline company which provides air transportation service. Air Asia was established in 1993 and started its operations since 1996. The company’s headquarter is in Malaysia. It is the leading low fare airline in the Asia and Air Asia is the pioneer of low cost flying in Asia (Thomas, G., 2009).  Air Asia has over 61 route for domestic and over 108 routes for international terminals, and running over 400 flights everyday. Air Asia is the largest low fare and no frill airline.
    Singapore Airlines is one of the top airlines in the world because of its high standard of service. It has a history of more than 60 years since1947. And now has over 150 latest advanced planes flying towards to over 90 destinations within five continents. It won lots of prizes from international organizations which mean the acceptation of its quality of services. As one of the leading airlines in the world, people thinks Singapore Airlines is a very safe and comfortable airlines (Wirtz, J., & Johnston, R., 2003).
     

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