澳洲Business代寫:CPM在企業戰略管理中的應用分析

  • 100%原創包過,高質量代寫&免費提供Turnitin報告--24小時客服QQ&微信:273427
  • CPM在企業戰略管理中的應用分析
     
    介紹
     
    本文旨在分析競爭概況矩陣能否創造強大的視覺捕捉點工具,并作為公司戰略的基礎。在現代經濟市場環境下,企業要想在激烈的市場競爭中站穩腳跟,就必須運用戰略管理(Brindza,Sprouse和Thompson,2011)。因此,始終需要擴大和發展戰略決策中采用的任何工具。如今,企業正試圖在戰略分析中推進其傳統的多矩陣方法(David,2009)。戰略規劃和分析中采用的傳統矩陣可以為公司未來的競爭地位提供有價值的見解。
     
    CPM可以創造強大的視覺效果,并傳達與組織潛在競爭優勢相關的信息(Raos和Sivaramakrishna,2008)。一般來說,CPM的關鍵成功因素包括外部問題和內部問題。內部因素評估矩陣將總結組織的主要內部弱點和優勢,而外部因素評估矩陣本質上可以是組織外部環境的主要威脅和機遇的概要(Amason,2011)。它們可以幫助影響組織。換言之,內部因素和外部因素評估矩陣能夠使組織形象地看到自己的弱點、優勢、威脅和機會,而CPM則利用這些關鍵的成功因素將自己與其他競爭對手進行比較。在分析競爭對手的過去、現在和未來目標時,企業將能夠制定更具戰略性和綜合性的商業計劃,利用自身的弱點,提升自身的優勢(Weerakkody和Reddick,2013年)。然而,不同的人對這一觀點持有不同的看法。一些教授認為CPM是公司戰略的基礎,而另一些教授則認為CPM還有很多局限性。以下文獻綜述將根據以往的研究成果,對CPM在現代企業管理中的應用進行批判性分析。
     
    結論
     
    本文試圖對CPM在企業戰略管理中的應用進行文獻綜述和批判性分析。戰略管理就是要獲得并保持競爭優勢。它也可以被定義為“任何一個組織比其競爭對手做得特別好的事情”。也就是說,當一個組織能做其競爭對手做不好的事情,或者該組織擁有其競爭對手的愿望時,它將代表該組織的競爭優勢。Poter(2008)指出,獲得并保持競爭優勢對于一個組織在業務發展中的長期成功至關重要。追求競爭優勢會導致組織的成敗。換句話說,戰略管理實踐者和研究者都希望更好地理解競爭優勢在各種行業中的性質和作用。
     
    CPM分析的應用確實有助于組織對其業務進行有效的戰略管理,但它仍然存在一些人們不能忽視的缺點。但是,如果組織能夠充分利用自身的優勢,認清自身的不足,努力避免CPM的消極影響,仍然可以從分析中得到很多好處,使其經營戰略管理有效、恰當。通常,一個組織只能在一定時期內保持競爭優勢,因為它的競爭對手可以破壞和模仿競爭優勢(Jeschke,2008)。僅僅取得競爭優勢是不夠的。因此,一個組織必須努力實現持續的競爭優勢。首先,它能夠不斷適應內部能力、資源和能力以及外部事件和趨勢的變化。第二,組織可以有效地制定、實施和評估戰略,這些戰略可以利用他們分析的因素。第三,組織在進行CPM分析管理其經營戰略時,最好將分析與SWOT矩陣、內部因素評價、外部因素評價、戰略地位和行動評價等結合起來。每一個戰略都必須謹慎制定,因為組織前進的每一步都是業務發展的關鍵。一句話,組織應該是關鍵的,同時進行CPM分析,以促進其業務戰略。

    澳洲Business代寫:CPM在企業戰略管理中的應用分析

    Analysis on the use of CPM in business strategy management
    Introduction 
    The purpose of this essay is to analysis whether Competitive Profile Matrix can create powerful visual catch-point tool and be the basis of the company’s strategy or not. In modern economic market environment, if an organization wants to stand firm in the fierce market competition, it should use strategic management (Brindza, Sprouse and Thompson, 2011). Therefore, there is always a need to expand and develop any tool adopted in strategic decision-making. Companies nowadays are trying to advance their traditional multi-matrix approaches in strategy analysis (David, 2009). The conventional matrices adopted in strategic planning and analysis can provide valuable insight towards a company’s future competition position. 
    A CPM can create the powerful visual and to convey information related to the organization’s potential competitive advantage (Raos and Sivaramakrishna, 2008). Generally, the critical success factors in a CPM include both the external and internal issues. The internal factors evaluation matrix will summarize organizations’ major internal weaknesses and strengths while the external factors evaluation matrix can essentially be a synopsis of the organizations’ external environment’s major threats and opportunities (Amason, 2011). They can help to impact the organization. In other words, internal factor and external factor evaluation matrices are able to allow the organizations to visualize their weaknesses, strengths, threats and opportunities while CPM utilize those critical success factors to compare itself to other competitors. In analyzing the past, present and future objectives of their competitors, organizations will be able to develop more strategic and comprehensive business plans that take advantage of their weakness and to promote their own strengths (Weerakkody and Reddick, 2013). However, different people hold different idea towards this point of view. Some professors regard CPM as the basis of a company’s strategy while some others were arguing that there are still many limitations. The following literature reviews will critically analysis the use of CPM in modern business management according to the past studies and researches. 
    Conclusions
    This paper has attempted to conduct literature review and critical analysis of the using of CPM in business strategy management. Strategy management is something about to gain and maintain competitive advantages. It can also be defined as “anything that an organization does especially well when compared to its rival firms.” That is to say, when an organization can do something that its rival firms cannot do well, or the organization owns something its rival firm’s desire, it will represent as the organization’s competitive advantage. Poter (2008) mentioned that getting and keeping the competitive advantages is of great importance for long term success in the business development for an organization. The pursuit of competitive advantages can lead to the organizational success or failure. In other words, strategic management practitioners and researchers alike desire to better understand the nature and the role of competitive advantages in a variety of industries. 
    The use of CPM analysis does help organizations making effective strategies management for their business, but it still has some disadvantages people cannot ignore. However, if the organizations can take advantage of its strength and have clear idea of its shortcomings and try to avoid the passive effect of CPM, they can still get a lot of benefits from the analysis and make their business strategy management effective and appropriate. Normally, an organization can sustain the competitive advantages for only a certain period, because its rival firms can undermine and imitate the advantages (Jeschke, 2008). It is not adequate to simply obtain the competitive advantages. Therefore, an organization must strive to achieve the sustained competitive advantages. Firstly, it can continually adapt to the changes in both internal capabilities, resources and competencies and the external events and trends. Secondly, organizations can effectively formulate, implement and evaluate strategies which can capitalize upon those factors they analyzed. Thirdly, when an organization is doing CPM analysis for managing its business strategies, it is better if it combines the analysis with SWOT Matrix, Internal Factor Evaluation, External Factor Evaluation, Strategic Position and Action Evaluation and so on. Every strategy has to be made cautiously, because every step for organization’s moving forward is essential for business development. In a word, organization should be critical while conducting the CPM analysis for their business strategy promotion.
     

    在線客服

    售前咨詢
    售后咨詢
    微信號
    Badgeniuscs
    微信