Copywriter Portfolio

Our senior copywriter Brandon DeShaw has a wide range of experience with copywriting and technical writing.  Here is a sampling of our copywriting portfolio:

B2B Copywriter

Here is an example of a B2B copywriting sample, a sales letter. Note that good sales letters have Headlines, and a PS at the bottom (PSs always get read!).
Here is an example of a B2B copywriting sample, a sales letter. Note that good sales letters have Headlines, and a PS at the bottom (PSs always get read!).

This sales letter was created to be sent with a small pack of seeds!  Seeds can be included in an envelope for a low mailing price, and it is “lumpy” and has some noise when the envelope is moved.  This sales letter created interest for a niche metals and minerals trading company, and is an example of how we can create entire sales letter packages for our clients.  View this B2B copywriting sample here…

You can hire us for an entire array of B2B copywriting, including sales letter and package creation, white papers, case studies, brochures, newsletters (both hard copy newsletter copywriting and newsletters sent via e-mail), blog posts that are written with search engine optimization, and emails, just to name a few of our B2B copywriting services.

Brochure Copywriter

This B2B copywriting brochure sample shows how to use headlines, subheadlines, pictures and captions to make a brochure that's interesting to look at, and sells your products and services!
This B2B copywriting brochure sample shows how to use headlines, subheadlines, pictures and captions to make a brochure that’s interesting to look at, and sells your products and services!

We can create single page or multiple page brochures.  Some good principles for brochures are:

  • Use client and customer testimonials
  • Use pictures if you can
  • Whenever you use a picture, have a caption underneath it

You have some good options if you hire us to copywrite your brochure:

  • We can build the copy for the brochure
  • We can coordinate with your graphic designer, if you have one
  • We can get a very competent graphic designer to build the graphics of the brochure, and we can manage the entire brochure project for you

View a sample of a one page brochure here that shows a picture for each type of service offered, with the “meat” being the caption below the picture.  

Email copywriting

Email copywriting should be informative, entertaining, and have a call to action. We excel at email copywriting.
Email copywriting should be informative, entertaining, and have a call to action. We excel at email copywriting.

Our entire philosophy with email copywriting is:

  1. Build emails that sell your products and services
  2. Do #1 by “info-tainment,” that is, informing the prospects (and past clients!) of your products and services, and entertaining them at the same time
  3. Create an automatic list of emails that can be “dripped” on your prospects over time

Email copywriting is something that requires a LOT of practice to be good at.  You have to know how to “stick out” in the inbox, have a good subject line that the reader can’t ignore, and have a call to action to give them a chance to buy from you.

View some samples of email copywriting, through these emails that were created and successful at selling a variety of technical and complicated testing services.

Newsletter Copywriter

We absolutely love ink and paper newsletters!  You can get these printed up at a local printer, or just print them yourself.  We recommend sending in an envelope with a stamp, for maximum chance that the newsletter gets opened up.

We have written long newsletters that sell for $97 per month, we have written informative newsletters that educate our clients, and we also have created newsletters that double as a sales letter package.

View some samples of our newsletter copywriting here – these were successful newsletters that generated much interest and multiple sales after mailing.

SEO Copywriting

Here are some examples of our high-powered blog copywriting, where we always use fundamentals of search engine optimization (SEO) in our writing, along with our “entertain and inform” policy:

SEO copywriting means using keywords that your prospects are already searching for. First, you must know these keywords, but you must then use these keywords in a meaningful way, to educate (and we believe entertain!) about your products and services.
SEO copywriting means using keywords that your prospects are already searching for. First, you must know these keywords, but you must then use these keywords in a meaningful way, to educate (and we believe entertain!) about your products and services.

This SEO copywriting sample and blog post was featured on the Bakken Oil Business Journal, where we discuss an interview that we had with an expert in the oil and gas industry.  View the blog post here…

Here is an SEO optimized blog post that was actually featured on LinkedIn discussing the technical field of electrical engineering and safety concern with arc flash.  View this sample of SEO copywriting and popular blog post here…

A prior job in the nuclear power field helped give us the interesting title and subject for this blog post, which was actually used to sell a high dollar monthly newsletter.  View the article “How to startup a nuclear reactor” here…

An example of a blog post that was not only SEO optimized, but also used to entertain with the bizarre story of “creepy clowns!”  View the SEO copywriting article “Creepy clowns terrify us all” here…

A fine way to inspire (and sell while you do it!) is through an article that you can also repurpose as an email and as a newsletter article.  View the article we wrote, titled “The young man and the boardroom table” here…

Technical Copywriter

Our senior copywriter, Brandon DeShaw, is a licensed professional engineer and is skilled at using copywriting techniques for technical writing.  Whether you need to sell your products and services, or have your clients and customers use your products and services, our technical writing skills might be exactly what you need.

Here is a sample of our technical writing, a procedure for doing lockout tagout, which is an engineering procedure that is designed to keep people safe.  In addition to plain old technical documents, we can also do presentations and write copy for technical videos.

White Paper Copywriter

White papers educate first, then place your product or service as a solution to the problems posed in the white paper.
White papers educate first, then place your product or service as a solution to the problems posed in the white paper.

White papers are a great way to sell products and services.  The premise of a white paper is that it must first and foremost be an interesting, educating document!

Use pictures, captions, customer testimonials, quotes from your own people on how to use this product and service.

The key with a white paper is that you wait until the end to politely place your product or service information out there as a solution to the problem posed in the white paper!

Here is a sample of a white paper that we have used to position expensive laboratory testing services.

Other Copywriting Services

These are just a few of the copywriting services that we perform.  If you don’t see your specific need addressed, contact us, as it’s likely that we can still help you, and we probably have experience with what you need!