This is a specialty of ours – building emails and email auto-responders (these are automatic “drip systems” set up to send e-mails to your prospects) using creative copywriting!
Copywriting emails is done (usually) by info-tainment. That is, providing information and entertaining at the same time. Good ways to do this are tell stories, answer common questions, and share bizarre news.
You need to stand out in the e-mail inbox of your clients. Creating email subject lines is much more than just “Crazy sale on our bean bags! Open me!”
Send emails with subject lines like those, and you can be sure your emails will either be diverted into a folder (not the inbox) or the recipient might even hit the spam button (definitely not the inbox).