作為奧地利的雜志專業戶，從2009年開始，Mag Nation在墨爾本開業，Mag Nation書店專注于在零售店提供優質的服務和種類繁多的書籍。現在瑪國書店有4000多本雜志，這被認為是比奧地利其他書店的一大優勢。在書店里，一方面，Mag Nation的員工大多擁有專業的知識和技能，以便為顧客提供更好的服務。另一方面，各零售店也注重顧客的需求。例如，他們為顧客和讀者提供一些真皮沙發、咖啡和免費Wi-Fi。
As the magazine specialist in Austria, from 2009, Mag Nation opened in the Melbourne.Mag Nation bookshop focuses on providing the good services and a wide variety of books in the retail store. Now Mag Nation bookshop has more than 4000 magazine titles, this is viewed that a big advantage than other bookshops in Austria. In the bookshop, on the one hand, the staffs of Mag Nation mostly own the professional knowledge and skills so that they could offer the better services to customers. On the other hand, the each retail store also pay attention to the needs of customers. For example, they offer some leather sofas, coffee and free Wi-Fi to customers and readers.
When we consider the current competitor to the Mag Nation Company, we have to think over some important elements of the competition between the Mag Nation Company and its competitor. For example, we need compare the same advantages of the two businesses, think over the business similarities of the two companies, and finally offer the summarized some key reasons of the competition between them.
In the first place, we think the current main competitor to Mag Nation Company is Queensland Book Depot bookshop. When comes to the Queensland Book Depot bookshop, we have to introduce the background and their stronger competitive in the book market. On the one hand, the bookshops of Queensland Book Depot across the states of Queensland and New South Wales，so they have all bookshops and stores in these locations. It means its business could cover a wide range of areas in Australia and the number of their stores up to 40 within Australia. On the other hand, due to these reasons, Queensland Book Depot bookshop is the largest bookstore than other businesses in Australia.