Report 代寫:澳航外部分析+內部分析+SWOT分析

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  • Report 代寫:澳航外部分析+內部分析+SWOT分析

    摘要
     
     
     
    本報告旨在通過對澳大利亞航空公司業務發展的評估,確定澳航目前采取的戰略和未來的建議。
     
     
     
    調查結果:
     
    外部分析和內部分析都有助于反映澳航的競爭力及其弱點。但是,仍然可以找到機會,確保制定更好的解決辦法,以防止受到威脅的損害。目前,澳航主要采用差異化戰略,以確保在處理業務關系時能夠增加更大的價值。
     
     
     
    建議
     
    澳航應著重在戰略運用、改進人力資源管理實踐、積極尋找全球聯盟機會三個方面下功夫。
     
    SWOT分析
     
    優勢:
     
    -高素質的員工;
     
    -安全可靠的飛機;
     
    -有影響力的領導;
     
    -良好的服務質量;
     
    -優秀的市場營銷人員;
     
    -IT約定;
     
    弱點:
     
    -人力資源管理差;
     
    -缺乏訓練有素的管理崗位;
     
    機會:
     
    -競爭對手之間潛在的合作機會;
     
    -IT時代的持續發展;
     
    -Y一代將是產生新思想的源泉。
     
    -通過旅游業的快速發展,可以發現更多的機遇;
     
    -在跨文化背景下可以發現更多的人才;
     
    威脅:
     
    -競爭來自現有的和潛在的競爭對手;
     
    -突發性金融危機與全球油價;
     
     
     
     
    2.7當前戰略
     
    澳航目前的戰略是差異化戰略,以增加更大的價值,更好地造福乘客。Teece(2010)指出,差異化是波特理論中三種常見的商業戰略之一。無論公司過去的發展如何,取得了什么樣的成績,都必須進行變革,因為外部環境不會是一成不變的。對于一家成功的航空公司,與相關利益相關者的長期關系應取決于他們對差異的真正理解,以確保能夠制定出適當的方法來滿足他們的需求(Hu,Xia&Jiang,2013)。在這種情況下,差異化可以被視為確保滿足不同需求并確保準確預測潛在需求的有效方法。從長遠來看,價值可以通過差異化來創造,以滿足其不斷變化的需求。
     
     
     
    2.8策略
     
    為了在復雜的全球航空業中更好地發展和生存,需要在業務層面、企業層面和國際層面制定新的戰略。
     
    1) 為了滿足目標客戶的需求,提高企業的競爭力,必須將信息系統(is)戰略與現有的企業戰略相結合。
     
    2) 提高人力資源管理水平是提高企業內部管理能力,更好地管理不同員工的關鍵。
     
    3) 澳航必須積極尋找有競爭力的聯盟伙伴,共享現有資源,實現可持續發展。

    Executive Summary
     
    This report aims to identify current strategy adopted by Qantas and future recommendations through the evaluation of business development of the Australian-based airline. 
     
    Findings:
    Both the external and the internal analysis have helped to reflect the competence of Qantas and its weaknesses as well. However, opportunities still can be found to ensure better solutions to be worked out to prevent from being damaged by threats. Currently, Qantas has mainly utilized differentiation strategy to ensure greater value can be added when dealing with business relations. 
     
    Recommendations
    Qantas should focus on making efforts three aspects of engaging in use IS strategy, improving HRM practice and actively finding worldwide’s alliance opportunities.
    SWOT
    Strengths:
    - Good quality employees;
    - Safe and reliable aircraft;
    - Influential Leadership;
    - Good service quality;
    - Talented marketing & sales staffs;
    - IT engagements;
    Weaknesses:
    - Poor HRM;
    - Lack of well-trained management positions;
    Opportunities:
    - Potential cooperation opportunities among rivals;
    - Ongoing development within the IT age;
    - Generation Y will be the source to generate new ideas.
    - More opportunities can be found through the rapid development within the tourism industry;
    - More talents can be found in the cross-cultural background;
    Threats:
    -  The competition come from both existing and potential rivals;
    - Unexpected financial crisis and the global oil price;
     
     
    2.7 The Current Strategy
    The current strategy of Qantas is the differentiation strategy to add greater value to better benefit passengers. Teece (2010) shown that differentiation is one of the three generic business strategies within the porter’s theory. No matter how the company has developed in the past or what achievements have been attained, it is essential to make changes since the external environment will not be unchangeable. For a successful airline, the long-term relationship with relevant stakeholders should depend on the real understanding of differences of them to ensure appropriate approaches can be worked out to satisfy them (Hu, Xia & Jiang, 2013). In such scenario, differentiation can be regarded as an effective approach to ensure diverse needs can be met and ensure potential requirements to be predicted accurately. In the long-term run, value can be created through making differentiations to satisfy changeable needs of them. 
     
    2.8 Strategies 
    In order to better develop and survive in the complex global airline industry, new strategies need to be made at the business level, corporate level and international level. 
    1) It is essential to focus on integrating Information System (IS) strategy to its current business strategy to satisfy target customers and to improve its competition. 
    2) It is essential to improve the HRM to let internal management ability can be enhanced to better manage different employees.
    3) It is essential for Qantas to actively find those competitive alliance partners to share available resources to realize the sustainable development. 


    Report 代寫:澳航外部分析+內部分析+SWOT分析

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